Keyword Call Tracking is one of our most advanced and useful features. When a visitor comes to your website following an online search from Google, Bing, or Yahoo, we assign a unique phone number to them during their entire visit. As long as the visitor is on your website, they are the only one who can see your unique phone number. When they call, you will know who called and what keyword(s), pages, etc. they saw and used while they were on your website. Not only can you see which marketing sources are driving calls, now you can drill down to the individual search keyword level and link calls to specific web visitors and their actions on your site.